The brand is powered by the SER token. There are people in this picture A sustainable product is built by fixing two main problems. There are people in this picture Poor fund management, lack of utility, unsustainable revenue, and fake promises are some of the reasons why tax token fail. The problem is solved by controlling funds with a legally binding escrow. There are people in this picture The concept of decentralisation and community is not being kept up with by brands. Community members will have direct control through the use of the DAB.