Merchants of any size can use Lyra to implement a loyalty management system using their proprietarycryptocurrencies. Merchants can use LoyalShopper application to manage their own rewards, gift cards, promotional coupons, and store credits programs onshopify and other e-commerce and in-store platforms. Instant confirmations, custom token with targeted smart contracts, built-in reward token marketplace, NFT, and DEX are required for real world financial transactions.
