In a fun and interactive way, Swace rewards its members for engaging with and spreading the word out of associated brands. Any brand, product, or service provider can use the Swace app to launch a social gaming campaign, which has been tailored and developed to its target audience and simultaneously reward gaming. SWACE works. Any brand can launch a gaming campaign by selecting a game scenario from pre-configured frames on the Swace app. The operational cost that the brand will need to pay to the platform owner for hosting and managing the game was calculated by the software. The SWACE token will be used to fund the game-winning pool within the app, and the brand's advertising budget will be charged. SWACE token can be purchased directly from other token holders, as well as brands, on the exchange. The SWACE token is used as a reward and can be exchanged for real products and services offered by the associated brands in the Swace Marketplace, at brand stores, or converted on the exchange into FIAT currency. In terms of benefits for brands, they are able to use the coins they collect from gaming to launch new games via the Swace app or exchange them into FIAT on the Swace swap.